This project involves creating an identity system for a renowned type designer, using one of their original typefaces as the foundation. The system includes a logo, business card, letterhead, and more. The letterhead emphasizes the typeface’s signature contrast between thick and thin strokes, adding elegance and visual interest. An orange and purple color palette was chosen to echo this contrast, visually reinforcing the dynamic tension within the typeface itself.
Adobe InDesign | Adobe Illustrator
